How to Embed Trustpilot Reviews — 5 Methods Compared (2026)
Trustpilot's own widget costs $259/mo. We found 4 cheaper ways to embed Trustpilot reviews — including a free one. Step-by-step for WordPress, Shopify, Wix & more.
Why Embed Trustpilot Reviews on Your Website?
Trustpilot is the world's most recognized open review platform. Over 1 million businesses have been reviewed on Trustpilot, and 307 million unique visitors use the platform every month to read and write reviews.
But here is the disconnect: those reviews live on trustpilot.com. Your potential customers are on your website. They are deciding right now whether to click "Buy," fill out your contact form, or hit the back button. If your Trustpilot reviews are not visible at that exact moment, you are leaving conversions on the table.
The data backs this up:
- Displaying customer reviews increases conversion rates by up to 270% (Spiegel Research Center)
- 89% of consumers check reviews before making a purchase online (Trustpilot's own consumer research)
- Pages with embedded reviews see an average 18% lift in revenue per visitor
- Trustpilot's star ratings in Google search results improve click-through rates by 10-25%
Embedding your Trustpilot reviews directly on your website solves this problem. Visitors see real, verified feedback from actual customers without leaving your page. No extra tab. No distraction. Just social proof, right where it matters.
In this guide, we'll walk through every method to embed Trustpilot reviews — from Trustpilot's own widgets to third-party tools, API integrations, and no-code solutions. We'll compare each approach so you can pick the one that fits your website, your budget, and your technical skill level.
Method 1: Trustpilot's Official TrustBox Widgets
Trustpilot offers its own embeddable widgets called TrustBoxes. These are available to businesses with a Trustpilot Business account.
What You Get
TrustBoxes come in several styles:
- Micro Review Count — a compact badge showing your star rating and review count
- Mini — a small widget displaying your TrustScore
- Carousel — a horizontal slider showing individual reviews
- Grid — a layout displaying multiple reviews at once
- Drop-down — an expandable widget that saves space
- Product Reviews — reviews tied to specific products (for e-commerce)
How to Set Up TrustBoxes
- Log in to your Trustpilot Business account
- Navigate to Integrations → TrustBox Library
- Browse the widget gallery and pick a style
- Customize the widget (colors, layout, number of reviews)
- Copy the generated embed code
- Paste it into your website's HTML where you want the widget to appear
The embed code consists of two parts: a JavaScript loader (goes in <head>) and the widget HTML (goes in <body> where you want the reviews to appear).
Pros
- Official integration — always up to date with your Trustpilot profile
- No third-party dependency
- SEO-friendly with structured data markup
- Free for basic widgets on paid Trustpilot plans
Cons
- Requires a Trustpilot Business account — plans start at $259/month (as of 2026)
- Limited customization options for styling
- Cannot combine Trustpilot reviews with reviews from other platforms
- Performance impact: the TrustBox script adds 80-120KB to your page load
- Widget design is Trustpilot-branded — you cannot fully white-label it
Who This Is For
Businesses already paying for a Trustpilot Business plan who want the simplest possible integration with no additional costs.
Method 2: Third-Party Review Widget Tools
If you want more control over how your Trustpilot reviews look — or if you want to combine Trustpilot reviews with Google, Yelp, Facebook, or other platforms — a third-party widget tool is the way to go.
How Third-Party Widgets Work
These tools connect to Trustpilot's public review data and display your reviews in customizable layouts on your website. You install a small snippet of code or use a platform-specific plugin, and the widget handles the rest.
Top Tools for Embedding Trustpilot Reviews
EveryWidget is purpose-built for aggregating reviews from 33+ platforms into a single, customizable widget. It pulls your Trustpilot reviews alongside Google, Yelp, Facebook, Amazon, and dozens of other sources — displaying them all in one unified layout.
Key features:
- 13 widget templates (carousel, grid, masonry, badge, slider, and dark variants)
- Combine Trustpilot with 33+ other review platforms in one widget
- No coding required — embed with a single script tag
- Free plan available
- Fast loading — lightweight JavaScript with no framework dependencies
Setup takes about 2 minutes:
- Create a free account at everywidget.com/signup
- Add your Trustpilot profile URL as a platform
- Choose a widget template
- Copy the embed code and paste it into your website
Elfsight
Elfsight offers a Trustpilot Reviews widget as part of their broader widget platform (80+ widget types). It provides basic layout options and works with a visual editor.
- Free plan: 200 views/month
- Paid plans start at $7/month
- Limited to 5 layout options
- Trustpilot-only (no multi-platform aggregation)
EmbedSocial
EmbedSocial focuses on UGC (user-generated content) and social feeds. Their Trustpilot integration pulls reviews and displays them in various formats.
- Free plan available (limited)
- Paid plans start at $29/month
- 40+ layout templates
- Also supports social media feeds and UGC galleries
Tagembed
Tagembed is a social media aggregator that includes Trustpilot as one of its sources. Good for businesses that want reviews mixed with social media content.
- Free plan available
- Paid plans start at $19/month
- Focus on social proof + social feeds combined
Comparison Table
| Feature | EveryWidget | Elfsight | EmbedSocial | Tagembed |
|---|---|---|---|---|
| Free plan | Yes | 200 views/mo | Limited | Yes |
| Price from | $3/mo | $7/mo | $29/mo | $19/mo |
| Trustpilot support | Yes | Yes | Yes | Yes |
| Multi-platform | 33+ sources | No | 10+ | 21+ |
| Templates | 13 | 5 | 40+ | 10+ |
| No coding required | Yes | Yes | Yes | Yes |
| Page speed impact | Low | Medium | Medium | Medium |
Who This Is For
Businesses that want beautiful, customizable Trustpilot review displays — especially if you also have reviews on Google, Yelp, or other platforms and want to combine them.
Method 3: Trustpilot API (Developer Approach)
For full control, Trustpilot offers a REST API that lets you fetch and display reviews programmatically.
What the API Provides
- Your business's TrustScore and star rating
- Individual reviews with text, rating, date, and reviewer name
- Review reply data
- Review categories and tags
- Invitation and review statistics
Basic Implementation
// Fetch your Trustpilot reviews via API
const response = await fetch(
'https://api.trustpilot.com/v1/business-units/YOUR_BUSINESS_ID/reviews',
{
headers: {
'apikey': 'YOUR_API_KEY'
}
}
);
const data = await response.json();
You'll need to build the frontend display yourself — HTML templates, CSS styling, pagination, filtering, and responsive behavior.
Pros
- Complete control over design and behavior
- No third-party widget script on your page
- Can integrate with your existing design system
- No monthly widget subscription cost
Cons
- Requires Trustpilot Business account for API access
- Significant development time (40-80+ hours for a polished solution)
- You handle caching, error states, rate limits, and updates
- Must maintain the integration as Trustpilot's API evolves
- No built-in SEO structured data — you must implement it yourself
Who This Is For
Development teams at larger companies who need a deeply custom integration and have the engineering resources to build and maintain it.
Method 4: Manual Testimonials (Screenshot or Copy-Paste)
The simplest approach — no tools, no code, no API.
How It Works
- Go to your Trustpilot profile page
- Screenshot your best reviews (or copy the text)
- Create a testimonial section on your website
- Add the review text, reviewer name, star rating, and optionally a screenshot
- Link back to your Trustpilot profile for verification
Pros
- Zero cost
- Zero technical complexity
- Full control over which reviews appear
- No third-party scripts affecting page speed
Cons
- Does not update automatically — new reviews won't appear
- Manually curating reviews feels inauthentic (and customers notice)
- Time-consuming to maintain
- No structured data for SEO
- Trustpilot's terms may restrict how you reproduce reviews
- Looks less trustworthy than a live, verified widget
Who This Is For
Small businesses just getting started who have fewer than 20 reviews and no budget for tools.
Method 5: Platform-Specific Plugins
Most website platforms have dedicated plugins or apps for Trustpilot reviews. Here's how to embed on the most popular ones:
WordPress
Option A: Trustpilot's Official Plugin
Trustpilot offers a WordPress plugin that integrates TrustBoxes directly into your WordPress site.
- Go to Plugins → Add New in your WordPress admin
- Search for "Trustpilot Reviews"
- Install and activate the plugin
- Connect your Trustpilot Business account
- Use the Gutenberg block or shortcode to place reviews on any page
Requires a Trustpilot Business account ($259+/month).
Option B: Third-Party Plugin (EveryWidget)
- Add the EveryWidget embed code to your theme's header (via Appearance → Theme Editor →
header.php, or use a plugin like "Insert Headers and Footers") - Place the widget
<div>anywhere using a Custom HTML block in Gutenberg - Reviews load automatically
Works with the free plan. No Trustpilot Business account needed.
Shopify
Option A: Trustpilot's Shopify App
- Install the Trustpilot Reviews app from the Shopify App Store
- Connect your Trustpilot Business account
- Choose where to display widgets (homepage, product pages, cart)
- Customize the TrustBox style
Requires a Trustpilot Business account.
Option B: Embed Code (Any Widget Tool)
- In your Shopify admin, go to Online Store → Themes → Edit code
- Open
theme.liquidand paste the widget script before</head> - Open the template where you want reviews (e.g.,
index.liquidorproduct.liquid) - Paste the widget
<div>where you want it to appear - Save and preview
Works with EveryWidget, Elfsight, or any embed-code-based tool.
Wix
Wix does not support direct HTML injection in all plans, but you can use the Embed HTML element:
- Open the Wix Editor
- Click Add → Embed Code → Embed HTML
- Paste your widget's full embed code (both the script and the display element)
- Resize the element to fit your page layout
- Publish
Alternatively, if your widget tool offers a Wix app, install it from the Wix App Market.
Squarespace
Squarespace supports code injection:
- Go to Settings → Advanced → Code Injection
- Paste the widget script in the Header section
- On the page where you want reviews, add a Code Block
- Paste the widget
<div>element - Save and publish
This works with any embed-code-based widget tool.
Webflow
Webflow gives full control over custom code:
- Go to Project Settings → Custom Code
- Add the widget script to the Head Code section
- On your page, add an Embed element where you want reviews
- Paste the widget
<div>code - Publish
HTML (Any Website)
For static HTML sites or custom-built platforms:
<!-- Add to <head> -->
<script src="https://cdn.everywidget.com/widget.js" async></script>
<!-- Add where you want reviews to appear -->
<div data-everywidget-id="YOUR_WIDGET_ID"></div>
Replace YOUR_WIDGET_ID with your actual widget identifier from your dashboard.
Which Method Should You Choose?
Here's a decision framework:
Choose Trustpilot TrustBoxes if:
- You already have a Trustpilot Business account ($259+/month)
- You only need Trustpilot reviews (no other platforms)
- You want the simplest possible setup
- Trustpilot branding on the widget is acceptable
Choose a Third-Party Widget Tool if:
- You want to combine Trustpilot with Google, Yelp, or other reviews
- You need more design flexibility and templates
- You want a cost-effective solution (free or $3-29/month)
- You don't have a Trustpilot Business account
- Page speed matters to you
Choose the API if:
- You have an engineering team
- You need a deeply custom integration
- You have a Trustpilot Business account with API access
- You want zero third-party dependencies
Choose Manual Testimonials if:
- You have fewer than 20 reviews
- You have no budget
- You only need a few hand-picked reviews on one page
For most businesses, a third-party widget tool offers the best balance of cost, features, and ease of setup. You get automatic syncing, beautiful templates, multi-platform support, and SEO benefits — without the $259/month Trustpilot Business price tag.
SEO Benefits of Embedding Trustpilot Reviews
Embedding reviews is not just about conversions. It is a direct SEO advantage.
Rich Snippets in Search Results
When your embedded reviews include proper structured data (JSON-LD schema), Google can display star ratings directly in search results. This "rich snippet" dramatically improves click-through rates:
- Pages with review stars in search results get 10-25% more clicks
- Rich snippets increase visibility and differentiate your listing from competitors
Most third-party widget tools add structured data automatically. If you use the API or manual approach, you'll need to implement it yourself.
Fresh Content Signals
Google rewards pages that are regularly updated. Embedded reviews that sync automatically create a steady stream of fresh content — new reviews, updated ratings, recent dates — all without you lifting a finger.
User Engagement Metrics
Pages with reviews tend to have:
- Lower bounce rates (visitors stay to read reviews)
- Higher time on page
- More interactions (clicking through reviews, filtering by rating)
These engagement signals are indirect ranking factors that tell Google your page provides value.
Long-Tail Keyword Capture
Customer reviews naturally contain long-tail keywords related to your products and services. When reviews mention specific product names, features, locations, or use cases, those words become part of your page's content — helping you rank for queries you never specifically targeted.
Common Mistakes to Avoid
1. Only Showing 5-Star Reviews
Consumers are skeptical of perfect scores. A 4.2-4.8 average rating actually converts better than a perfect 5.0. Including a mix of ratings builds credibility.
2. Hiding Negative Reviews
If your widget only shows positive reviews, visitors will check Trustpilot directly and may feel deceived. Show all reviews and let your overall score speak for itself. Respond professionally to negative reviews — this itself becomes a trust signal.
3. Using a Heavy Widget That Slows Your Page
Page speed directly affects conversions and SEO. Every 100ms of added load time decreases conversions by up to 7%. Choose a widget tool that loads asynchronously and adds minimal weight to your page.
4. Placing Reviews Where Nobody Sees Them
Reviews buried at the bottom of a page get ignored. Place them:
- Above the fold on your homepage
- Near the CTA on product and service pages
- On checkout pages to reduce cart abandonment
- On landing pages to boost ad conversion rates
5. Not Updating Your Reviews
If you use screenshots or manual testimonials, they go stale. A review from 2023 does not carry the same weight as one from last month. Use a solution that syncs automatically.
Conclusion
Embedding Trustpilot reviews on your website is one of the highest-ROI marketing actions you can take. The data is clear: reviews drive trust, trust drives conversions, and conversions drive revenue.
For most businesses, the fastest path is a third-party widget tool that combines your Trustpilot reviews with other platforms in a single, beautiful display. You avoid the $259/month Trustpilot Business cost, get more design flexibility, and benefit from multi-platform social proof.
Ready to get started? Create a free EveryWidget account and embed your Trustpilot reviews in under 2 minutes — no coding, no Trustpilot Business subscription required.
Related Reading
- 12 Best Review Widgets for Websites in 2026 — full comparison with pricing and features
- How to Embed Google Reviews on Any Website — similar guide for Google reviews
- Why Customer Reviews Increase Sales by 45% — the conversion data behind review widgets
- Browse All Review Widgets →
Last updated: April 2026. Pricing and feature information is based on publicly available data and may change. Visit each tool's website for current pricing.