Review Widget for Hotels
Convert lookers into bookers. Embed guest reviews from Google, TripAdvisor, Booking.com & Airbnb on your hotel website — and drive direct bookings with authentic social proof.
No credit card needed · Set up in 2 minutes
Why Reviews Matter for Hotels
In hospitality, trust is everything. Guest reviews are the bridge between browsing and booking — and they belong on your website, not just OTAs.
of travelers always read reviews before booking a hotel
higher conversion for hotels displaying 50+ reviews on their site
of guests will pay more for a hotel with higher ratings
estimated annual revenue impact of a 1-point rating increase for a mid-size hotel
Best Review Sources for Hotels
Pull reviews from the platforms your guests trust most. Display them all on your website in one widget.
Google Reviews
The first stop for most travelers. Google ratings appear in Maps, Search, and Hotel Finder results.
View widget →TripAdvisor Reviews
The world's largest travel review platform with 1B+ reviews. Essential for hospitality businesses.
View widget →Booking.com Reviews
Verified guest reviews from actual stays — trusted by travelers who booked through the platform.
View widget →Airbnb Reviews
Critical for boutique hotels, B&Bs, and vacation rentals competing in the Airbnb ecosystem.
View widget →Hotels.com Reviews
Reviews from loyalty-driven travelers — Hotels.com rewards repeat guests who leave detailed feedback.
View widget →How It Works
Connect Your Listings
Link Google Business, TripAdvisor, Booking.com, and Airbnb profiles. No API keys or developer help required.
Design Your Widget
Choose from 8 layouts — carousel, grid, masonry, and more. Match your hotel's brand identity with custom colors and fonts.
Go Live Instantly
Paste one embed code on your booking page, homepage, or room pages. Compatible with any website builder.
Features Built for Hotels
Cross-Platform Aggregation
Combine reviews from Google, TripAdvisor, Booking.com, Airbnb, and Hotels.com in a single widget display.
Guest Photo Showcase
Surface room photos, pool shots, and dining images attached to reviews — visual proof that drives direct bookings.
Sentiment-Based Filtering
Highlight reviews mentioning 'spa', 'pool', 'location', or 'breakfast' with AI topic tags for targeted display.
Floating Rating Badge
Show your aggregate star rating as a persistent badge — visible across all pages including booking flow.
Direct Booking CTA
Add a 'Book Direct' button next to reviews, nudging guests to bypass OTAs and book on your site.
Multi-Language Support
Auto-translate reviews into your visitors' language — crucial for hotels serving international travelers.
Google Rich Snippets
Schema markup puts your star rating in Google Hotel search results — stand out against OTA listings.
Real-Time Sync
New reviews from all platforms appear on your site within 3-4 hours. Always fresh, always current.
Frequently Asked Questions
Can I display reviews from Booking.com and TripAdvisor together?
Yes. EveryWidget aggregates reviews from multiple platforms into a single widget. Guests see a unified stream of feedback regardless of the source.
Will showing reviews help me get more direct bookings?
Absolutely. Hotels that display reviews on their own website see 35–65% more direct bookings compared to relying solely on OTA profiles. Reviews build trust at the moment of decision.
Can I highlight reviews about specific amenities?
Yes. AI-powered topic tags automatically categorize reviews by theme — 'cleanliness', 'location', 'staff', 'breakfast', etc. You can filter or feature specific topics.
Does the widget work on my hotel's booking engine page?
Yes. The embed code works on any page — homepage, room detail pages, or your booking engine landing page. It's a simple HTML snippet compatible with any platform.
How do I handle negative reviews on my website?
Set a minimum star rating filter (e.g., 4+ stars). You can also hide specific reviews by keyword. The review collection flow sends unhappy guests to a private feedback form instead of public platforms.
Is the widget mobile-friendly?
Yes. All layouts are fully responsive. Since 65%+ of hotel searches happen on mobile, the widget adapts to any screen size.
What does the free plan include?
1 widget, 500 views/month, and EveryWidget branding. Paid plans start at $3/month with unlimited views, multiple widgets, and advanced features.
Drive Direct Bookings with Guest Reviews
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